LeBron Loves NY
Borough to Borough
We appreciate when athletes step up and give back to the communities and the people that support them. So many people, both young and old, inner city, suburb, rural or wherever need assistance with all sorts of things. It’s cool when it goes from the talking phase to the doing phase, our friends at Nike are doing something this month here in NYC. Please read below
For Immediate Release
LEBRON JAMES AND NIKE TEAM UP TO
GIVE TO THE GAME
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HOOPS SUPERSTAR TO DONATE REFURBISHED COURT TO NYC NEIGHBOORHOOD
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WHAT:Â Â Â Â Â Â Â Â Â Â Â As part of Nike’s effort to improve lives
through sport, NBA superstar LeBron James will dedicate a
refurbished basketball court to New York City. The NBA
All-Star will spearhead the LeBron James Give to the Game
shoe drive where used athletic shoes will be collected
throughout various Club locations in each of New
York City’s five boroughs as well as the newly opened House
of Hoops presented by Footlocker. The borough that collects the
most shoes will have the shoes recycled into a refurbished
basketball court located in that borough.
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To construct the sport surfaces, Nike will employ its
Reuse-A-Shoe program, which recycles old athletic shoes of any
brand into new surfaces. Donated shoes will be moved to Nike
recycling facilities and broken down to create Nike Grind, a
product resulting from the re-purposed elements of the shoes.
Nike Grind is mixed with other components to create running
tracks, basketball courts, playgrounds and soccer fields. In
the end, what started out as a beat-up shoe bound for a
landfill is now a high-quality sport surface that is safer for
young people to play on and ideal for athletes.
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WHO:Â Â Â Â Â Â Â Â Â Â Â Â Â NBA All-Star LeBron James
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WHEN:Â Â Â Â Â Â Â Â Â Â Â Now until December 18th
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WHERE:Â Â Â Â Â Â Â Â Manhattan
House of Hoops presented by Footlocker (268 W. 125th Street, NY, NY 10027)
P.S.A # 6 (2770 Fredrick Douglas Blvd., NY, NY 10039)
Transit District # 1 (59th Street & Columbus Circle)
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Brooklyn
Transit District # 32 (960 Carroll Street, Brooklyn, NY 11225)
77th precinct (127 Utica Avenue, Brooklyn, NY 11213)
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Bronx
44th precinct (2 East 169th St., Bronx, NY 10452)
P.S.A.# 7 (737 Melrose Avenue, Bronx, NY 10455)
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Queens
105th precinct (91-08 222 Street, Queens Village NY 11428)
113th precinct (167-02 Baisley Blvd, Jamaica, NY 11434)
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Staten Island
120th precinct (78 Richmond Terrace, Staten Island, NY 10301)
15 Responses to “LeBron Loves NY”
Dec.13 at 1:26 pm
white hot eboy says:
Nice PR move by the Nike guys.
Dec.13 at 1:29 pm
mutoni says:
lebron being a future member of the crooklyn nets, this move makes perfect sense.
Dec.13 at 1:30 pm
Co Co says:
Do the shoes have to be Nikes?
Dec.13 at 1:31 pm
Jared says:
Nothing against Staten Island, but anybody from NYC will tell you that Staten Island is not really one of the boroughs…get outta here
Dec.13 at 1:34 pm
Bryan says:
SI is the burbs.
Dec.13 at 2:01 pm
Melanie says:
Don’t let the Wu catch you saying SI is the burbs.
Dec.13 at 2:02 pm
Adams says:
So, did this press release come with a pair of brand-new Nikes?
Dec.13 at 3:28 pm
Khalid Salaam says:
co co, yes they have to be nikes. lol
Dec.13 at 3:33 pm
TADOne says:
Actually Khalid, the article states the program recycles “old athletic shoes of any brand”. So it appears they will take any kind.
Dec.13 at 3:41 pm
SMK says:
in a related story, Damon Jones will throw in a Nerf Hoop to anyone buying those Chinese shoes of his
Dec.13 at 4:15 pm
J Boi says:
staten island IS a borough..and arguebly the best 1..its where ii liveee…ima be donating a lotta shoes now
Dec.13 at 4:15 pm
J Boi says:
arguably*
Dec.13 at 4:19 pm
Khalid Salaam says:
good point tadone. hopefully this is bigger than shoe company politics.
Dec.13 at 9:36 pm
Dutch Rich says:
SI is a dumpsterburb.
Dec.14 at 8:29 am
Mayor Adam West says:
co sign melanie. unless she is stealing my water or in collaboration with the noids.