Pistons Fans Are Most Loyal
According to a study.
According to a study done by a firm called Brand Keys, Detroit Pistons supporters are the most loyal fans in all of the land. Fans of the Spurs, Nets, Lakers (in a three-way tie with Phoenix and Dallas), and Heat round out the top five.
Brand Keys doesn’t say how they came to this conclusion, but it’s a “study”, so you know it must be true.This is part of something called the Sports Loyalty Index, which is described as such:
The Brand Keys Sports Loyalty Index® helps professional sports teams increase their broadcast, ticket and merchandise revenues by providing the precise loyalty rankings of fans in the home (and national) market.
The Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market.
I’m not really sure what any of that means, or more importantly how these guys came up with their results. If I were to guess, here are the questions fans of the various teams had to answer:
1)Do you wear team colors when watching your team?
2)Do you consider people who paint their faces “losers” or normal?
3)Have you ever thrown a brick through your television when your team lost a big game?
4)Have you ever turned down sex to watch your team?
5)Are you willing to absorb a violent beating from an opposing team during The Brawl to end all brawls?
It’s really not hard to tell why Pistons fans are numero uno.
As for who the least loyal NBA fans are? Atlanta Hawks supporters take the cake; not a big surprise there. If I were in the same room with either Lang or Myung at this moment, I would probably point and laugh.
(HT: End of the Bench for the find.)
8 Responses to “Pistons Fans Are Most Loyal”
Jan.9 at 2:30 pm
AP says:
first!….as a response to the ? Do you consider people who paint their faces “losers” or normal?
at bobcats game there are seven fat guys who wear white wife beaters with an orange letter on it…1 letter for each guy..the first time i saw them they were sitting in the upper level than at the end of the game they were standing in the lower level
than in the game against the lakers they were on the court during timeouts waving bobcat letter flags…the b guy waved the b flag and so forth
now those guys as far as i know arent affiliated with the bobcats but i guess it really paid off for them to dress and paint up for games b/c they got to be on court……..
Jan.9 at 2:32 pm
AP says:
as for the bobcats being 22nd on the list…they are starting to catch on…especially now that the panthers (the toast of the town) sucked it up this year
Jan.9 at 4:24 pm
R7 says:
how can 7 teams make a top 5??
Jan.9 at 4:45 pm
TheHype says:
R7, that is, my friend, one of life’s greatest mystery.. along with figuring out how to call the block/charge.
Btw, where IS Myung?
Jan.9 at 6:55 pm
Jake Appleman says:
Nets fans? Are they serious? I guess “study” and “common sense–look at that desolate arena” don’t go hand in hand.
Jan.9 at 10:33 pm
Drolfe says:
I havent seem Myung on this webite for a minute, and his name is still getting referenced. Lousy lasting impression..
Jan.9 at 11:24 pm
Natalie says:
The “study” is correct! If these aren’t true fans I don’t know who is. TRUE FANS
Jan.10 at 9:50 am
Ryan Jones says:
Wait, I thought I was the least loyal fan? Anyway, I’d argue that if you’re, say, a Hawks or Clippers fan and you’ve stuck around for years with a crappy team, you’re probably much MORE loyal than the fans of the teams listed above, all of which have enjoyed substantial success in recent years and thus made it easy to ride with. Therefore, I would argue that the people with Brand Keys are idiots. Such expertise reminds me of a quote I read when LeBron was coming out of high school and about to sign with Nike, and some sports marketing “expert” talked about how foolish it was for them to give him so much money because no 18-year-old kid straight out of high school could possibly have the name recognition to push product and become a marketing icon. Understand, this dude pays his f*cking mortgage by being AN EXPERT IN SPORTS MARKETING. Pretty rad.