For three decades we’ve covered many amazing basketball characters, but some stand above the rest—not only because of their on-court skills (though those are always relevant), but because of how they influenced and continue to influence basketball culture, and thus influenced SLAM. Meanwhile, SLAM has also changed those players’ lives in various ways, as we’ve documented their careers with classic covers, legendary photos, amazing stories, compelling videos and more.
We compiled a group of individuals (programming note: 30 entries, not 30 people total) who mean something special to SLAM and to our audience. Read the full list here and order your copy of SLAM 248, where this list was originally published, here.
On June 12, 2015, we found ourselves walking the streets of downtown St. Louis with 17-year-old Jayson Tatum. At the time, though he was a five-star recruit who would soon commit to Duke, we were able to freely roam the streets without Jayson being bombarded by fans. Today, we wouldn’t be able to redo that shoot so seamlessly. But that day perfectly encapsulates the long-ranging relationship that SLAM has built with many of today’s NBA superstars.
The shoot was longer than our usual high school shoot: Jayson was about to become our HS Diarist for the following academic year, meaning he’d have his own column in the magazine for the following 12 months, which meant we’d have to capture plenty of images in different outfits so that we’d have enough options for all of the coming issues.
Jayson was accompanied by his entire family that day: his mother Brandy, his father Justin, his grandmother, his high school girlfriend and other relatives. We walked around taking photos in different parts of downtown St. Louis in the beaming summer sun. Although he had a cool, calm and collected demeanor, you could tell he already knew he was a star in the making. Going into the shoot, we asked him to bring whatever streetwear outfits he thought best reflected his personality. He showed up with a custom St. Louis Cardinals jersey that had his name stitched on the back, which he rocked for a photo in front of the iconic Gateway Arch. The second outfit he brought? A full gray suit, with a white dress shirt and a patterned pink/red/orange/white tie. He really meant business from Day 1.
Through his diary entries in the issues that followed, we got a glimpse of his competitive side. He wrote about looking forward to playing against his dad during the season (Tatum attended Chaminade and his dad was the head coach of their rival school, Christian Brothers), and kept track of their head-to-head record. We also learned the impact that his mother had on his life, and even some of the school projects he enjoyed working on the most, along with any extracurricular activities.
Toward the end of his senior year, Tatum was part of our annual HS All-American team shoot, where he posed alongside De’Aaron Fox, Malik Monk, Harry Giles III and Josh Jackson in a conference room at a hotel in Midtown Manhattan. The SLAM All-American uniforms that year were sponsored by Jordan Brand and the shoot itself happened during Jordan Brand Classic week in NYC. Today, Tatum and Jordan have a very fruitful partnership. A full circle journey, indeed.
In the aftermath of his high school days, SLAM and Tatum have continued working together. In 2018, he appeared on his first solo SLAM cover, wearing a band-aid on his face in a nod to fellow St. Louis legend Nelly (the title of his HS feature—the spread where he’s wearing the aforementioned custom Cardinals jersey—was “Ride Wit Me,” a reference to Nelly’s hit single). In late 2022, he posed for his second solo cover. He’s also been a part of a couple of group covers. In 2023, he appeared on his first KICKS cover alongside fellow Jordan Brand athletes Zion Williamson and Luka Doncic.
Point being, nine years later, Tatum and SLAM continue to collaborate on some top-tier shoots. He has not only played a major role in SLAM’s story and growth over the past decade—he’s also done the same for the game of basketball. Today, he’s one of the NBA’s biggest stars. A lethal scorer with a smooth flow to his game, he’s already been to four Conference Finals and got within two games of winning an NBA title in 2022. Off the court, he’s emerged as one of the most marketable figures in the game—you can always find him on TV, starring in commercials for Subway, Ruffles and Gatorade, among others. And, of course, he has his own signature sneaker with Jordan Brand—another TV spot to add to the list. He’s also become a model figure for fatherhood in the League—Jayson and his son, Deuce, are an elite duo in the hearts of all hoop fans and are frequently spotted together on the court and in the locker room after games. (And, for obvious reasons, we love when Deuce rocks his dad’s SLAM cover tee, which has happened a few times.)
Needless to say, as the headline of his high school story fittingly said, we’ve been riding wit’ JT for almost a decade, and we look forward to seeing all the destinations that lie ahead.
Portrait by Chris Razoyk. Photo via Getty Images.
