Here’s the full commercial for Derrick Rose’s new adiZero Rose 2 kicks, which we’ve already shown you the teaser for. Below you’ll find some info about the spot, courtesy of adidas:
adidas today unveiled its marketing campaign to promote Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. “The Bull” is a 60-second spot that celebrates one of basketball’s most exciting players and showcases his athleticism, fearlessness and basketball prowess.
“The adiZero Rose 2 is built for my speed so you better want to be fast if you wear this shoe,” said Rose, basketball’s youngest ever MVP. “It’s stable and light so it plays great on the court, but it’s also really clean so you can rock it and look real nice off the court. I felt like a gladiator when I laced them up to film ‘The Bull,’ and I hope everybody likes how we show my new shoes to the world.”
Filmed in Madrid, the spot opens with Derrick released from a gate as “The Bull” to a frenzied crowd in a bullfighting arena. After sizing up the matador and picadors, Derrick drives into the bullring in his signature shoes using his speed, agility and strength to blow by and overpower opponents that represent his real on-court rivals. Created by 180LA, directed by Stacy Wall and featuring music by DJ/producer AraabMuzik, the spot features authentic Spanish bullfighters in their traditional costumes.
“Derrick is one of the most iconic and explosive athletes from Chicago to Shanghai, and we wanted to showcase his signature shoe in a unique way that puts the basketball world on notice,” said Lawrence Norman, adidas Vice President of Global Basketball. “The adiZero Rose 2 is built specifically to enhance Derrick’s game, tell his story and provide players with a shoe that gives them instant style and speed.”
“The Bull” debuted today on YouTube after the adidas Basketball Facebook page challenged its fans to unlock it for an early premiere. The commercial begins television rotation October 5 on ESPN and Cartoon Network programming, and during NFL broadcasts on CBS, NBC and ESPN. The campaign also includes print, online and mobile activation, with fans invited to continue the social conversation through facebook.com/adidasbasketball.
