With a series of new documentary-style commercials, the NBA launched the next chapter of the “This Is Why We Play” campaign on Monday.
The new series entitled “I’m Why” portrays the unique perspectives that make NBA basketball special.
“Tipping Off 2017″
https://youtu.be/UcB1hzo8Xo8
“Golden State’s Homecourt Advantage”
“I’m Why Mexico 2017″
https://youtu.be/vzdNP_EFQzY