The Brooklyn Nets and Miami Heat players will sport nicknames on their backs in at least one of their matchups this upcoming season. From NBA.com:
“King James, Jesus Shuttlesworth, The Truth and KG may be headed to the backs of NBA jerseys.
Some members of the Miami Heat have been told the NBA is considering having them and the Brooklyn Nets wear “nickname jerseys” in at least one of their four matchups this season. The NBA has not announced the plan, but teams apparently have been aware of the likelihood of it happening for at least several weeks.
For now, only the Heat and the Nets would be taking part. It’s unclear how many times those teams would wear the nickname jerseys, or if they would ever wear them against other opponents.”
Reactions are mixed, with some players excited about the idea, and others not so much:
The nickname makes it more about the individual. It’s still a team sport. Represent your team, your family, and go out there and play.
— Kendall Marshall (@KButter5) September 23, 2013