Report: Derrick Rose’s New Shoe Deal to Pay Him Close to $250 Million

Derrick Rose’s personal wealth continues to swell. According to ESPN, shoe and apparel giant adidas is about to break the bank for the Chicago Bulls’ superstar point guard with a new “lifetime” shoe deal. In fact, it might be several banks: “One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a ‘lifetime’ deal. How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.”