You might remember the U.S. national sales from April. Forget those rankings. Today, we’re talking about the most popular jerseys in European markets. Take a look at the list. Every American — except for aces LeBron and Wade — is either an adidas athlete (Europe’s penultimate athletic apparel company) or a teammate of a foreign-born player who’s also on the top 15.
Our only question is… Where’s the love for Hedo?
| MOST POPULAR JERSEYS in EUROPE |
| 1. Kobe Bryant |
| 2. Kevin Garnett |
| 3. Pau Gasol |
| 4. LeBron James |
| 5. Dwyane Wade |
| 6. Tony Parker |
| 7. Dwight Howard |
| 8. Andrea Bargnani |
| 9. Jose Calderon |
| 10. Paul Pierce |
| 11. Dirk Nowitzki |
| 12. Rudy Fernandez |
| 13. Marco Belinelli |
| 14. Joakim Noah |
| 15. Gilbert Arenas |
International sales (including Asia and South America) account for 30 percent of the League’s overall merchandise business. So, maybe the Commish is right to be paying all the attention he is to promoting his product overseas.
