Nine-time All-Star Russell Westbrook is known for his presence off the court as much as his dynamic play on it and the 2017 NBA MVP continues to be a modern-day Renaissance man.
Brodie is set to produce a short-film titled “Why Not,” hoping to shine a light on his old stomping grounds: Los Angeles’ Crenshaw neighborhood.
Westbrook has teamed up with Sony’s Incubation Lab, along with Jordan Brand, to bring the culture of South LA to hundreds of thousands of new eyes. Furthermore, Westbrook is elevating Black storytellers like co-writer and director Tevin Tavares.
Russ is producing a basketball-themed short film called “Why Not” focusing on the culture of L.A.’s Crenshaw neighborhood 💯
— Bleacher Report (@BleacherReport) June 10, 2021
Westbrook will also be partnering with Jordan Brand to produce the film @brkicks pic.twitter.com/ImJwUqXUCA
Westbrook holds producing credits on Little Ballers (2013) and Henry Danger (2014). He recently the History Channel’s “Tulsa Burning: The 1921 Race Massacre,” which aired on May 30, the 100th anniversary of the white mod attack that burned Black Wall Street to the ground.
According to a description of the project, the film showcases a high-profile high school basketball player who searches for other ways to impact his community when the game of basketball is stripped from him.
This marks Westbrook’s second high-profile production credit in the past year.
The premiere for “Why Not” has yet to be announced.
