For the past few seasons, the Philadelphia Sixers have existed for the sole purpose of landing a high draft pick. And they’re planning big, stylistic changes to coincide with the NBA Draft Lottery on Tuesday, May 19.
Here's your first taste of our new look. We'll complete it on June 18. #MadeInPHILA » http://t.co/0dQOi3Ebfg pic.twitter.com/N6QmgtgClK
— Philadelphia 76ers (@Sixers) May 12, 2015
The Sixers introduced “an updated brand identity” Tuesday morning, showing off a redesigned primary logo and a bunch of secondary logo variations.
New uniforms are coming June 18.
From the press release:
The team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and “PHILADELPHIA” adorned across the heading. The familiar white basketball has been visually updated with a positional rotation of the seams. The emblematic ring of 13 stars present in the primary, partial and secondary logos continues to represent the original American Colonies.
The introduction of the new logos tips off the launch of an updated visual identity for the Sixers, highlighted by new uniforms for the 2015-16 season. The uniforms will debut on June 18 at a public event held from 7:00-8:30 p.m. at the Wells Fargo Center (3601 South Broad Street, Philadelphia, PA), where attendees will be treated to a series of dynamic digital displays and interactive elements. Sixers legends Billy Cunningham, Darryl Dawkins, Moses Malone, Bobby Jones and Allen Iverson and special guest Barbara Chamberlain-Lewis, sister of the late Wilt Chamberlain, are scheduled to attend, as well as current Sixers players.
The new uniforms are inspired by Sixers jersey designs from the eras of Chamberlain (late 1960s), Cunningham (1970s) and Julius Erving (1980s).
