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On Monday, PUMA announced and unveiled new partnerships with Mercedes GP Petronas and BMW Motorsport at an exclusive event in Las Vegas—the PUMA Chop Shop. Invited guests were treated to musical performances by Meek Mill, Diplo, Santigold, Luke Christopher and Josh Madden, while actress Gabrielle Union and True Blood’s Ryan Kwante were among the VIPs in attendance. The company’s new partnerships feature a footwear and apparel line that complements PUMA’s existing products in the Motorsport arena, which already includes Ducati and Ferrari. With Motorsports in mind, a handful of exotic cars were on display at the PUMA Chop Shop (a converted active car garage). For more images and information, hit Puma’s Facebook page.
