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The “Jordan” name is no stranger to NBA All-Star Weekend, so it should come as no surprise that Jordan Brand (and even Mike himself) had a visible presence in Orlando over the weekend. Jordan Brand athletes Chris Paul, Carmelo Anthony and Dwyane Wade headlined a series of events, including the Jordan Flight Lab—where fans got insight into the sneaker customization process—and the Fabulous 23 party, attended by athletes and entertainers.
