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Tuesday night, Jordan Brand invited select media members for an open run, hosted at the Cafe Rouge at Terminal 23—the pop-up court built in conjunction with the release of Carmelo Anthony’s tenth signature shoe with Jumpman, the Melo M10. Once part of Hotel Pennsylvania, Cafe Rouge used to be the most popping social spot in Manhattan, with legendary musicians like Duke Ellington and Frank Sinatra coming through.
A perfect intersection of performance and culture, it’s fitting that we got a chance to run in the M10, which the brand proudly calls the most technologically advanced Jordan sneaker to date. The Terminal 23 space will be made available to local youth basketball teams and programs over the next few months, as well as be the host site for special Jordan and Melo events.
After a tour of the space, which includes pop-shot, a video game station and plenty of couch lounging area, we were drilled through a dynamic workout inspired by Carmelo’s own private workout sessions, and then ran a few pickup games in the M10s. The introduction of the Flight Plate into the Melo signature makes for a smooth ride—whether you’re an NBA player or a YMCA warrior. Check out photos above for a view of the space. #RiseToTheMoment.
—Abe Schwadron
