Mamba’s style guy tells the LA Times that the look they were going for here, was a mix of Tupac and Epic Fail. Or something to that effect: “Kobe was amazing to work with because he was cool with everything. He trusted us. We took a picture and he liked it so we kept going. We wanted to do a picture with a hat because the photographer wanted to do everything in white. I didn’t want to use accessories that would look too retro. Let’s do it in a cool, young way because that’s what Kobe is. He’s a cool, young and successful athlete. I wanted to give a modern approach. I was thinking of [rapper] Tupac [Shakur] where I put a band underneath in the hat to make it look hip-hop, but … it translates in a surreal look where it creates a strong image. It was something that hasn’t been done before. It’s mixing the inspiration of Tupac and a gentleman with a white hat … a mix of a hip-hop and a conservative look.”