The Charlotte Hornets unveiled cool-looking alternate uniforms Thursday night during the NBA Draft.
Swingman Michael Kidd-Gilchrist modeled the new threads for fans at the team’s draft party.
INTRODUCING THE NEW BUZZ CITY #HornetsUnis! 🔥🔥🔥🔥🔥
https://t.co/KA75hgE9KA
— Charlotte Hornets (@hornets) June 25, 2015
.@MKG14 at our #HornetsDraft🎉 Party coming in hot to introduce our brand new Buzz City #HornetsUnis 👌🏼 pic.twitter.com/l8Vq7lCDWB
— Charlotte Hornets (@hornets) June 25, 2015
From the press release:
The phrase “Buzz City” on the chest appears in white with a teal outline, while the number on both the front and back, the player’s name on the back and the Buzz City logo on the waistband are all in solid teal. The uniform features stripes in a teal-white-teal pattern on both sides that cross at the bottom of the shorts just below a teal silhouette logo. […] Like the team’s white home, purple road and teal alternate uniforms, the Pride uniform features the crossover-style V-neck collar and the logo on the waistband that were also used by the original Hornets.
“The Pride uniform is designated to celebrate something local to a team or region, and it was obvious to us that it needed to commemorate Buzz City,” said Hornets Sports & Entertainment President & COO Fred Whitfield. “Buzz City is about the enthusiasm that our fans have for our team and our city, and this uniform allows us to put that feeling into a physical banner that our players display.”
As with the team’s home, road and alternate uniforms and its overall brand identity, the Pride uniform was designed in collaboration with senior executives within the Hornets organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.
