Mitchell & Ness Co. has brought their premium apparel to Fred Segal Sunset, a historic experiential retailer in LA, for a pop-up shop paying homage to local teams and athletes. The activation launches today and will run through the Fall.
Mitchell & Ness’ collaboration with SLAM (cover merch) is showcased in the shop, as well as joint projects with Dr. Woo, Greg Lucci, Blends, Sports Illustrated, Topps and Just Don.
“Fred Segal is a Los Angeles landmark I’ve loyally shopped for years. We are thrilled to partner with such an iconic destination. Our Mitchell & Ness pop-up will feature authentic product collections and premium, limited collaborations—all through the lens of local, legendary sports teams,” said Kevin Wulff, CEO of Mitchell & Ness, via the press release.
“It is rare that a brand maintains such a high level of authenticity, quality and craftsmanship for over a century; let alone in the ever evolving sports arena. Mitchell & Ness exemplifies just that,” said Brian Nyilas, Vice President of men’s merchandising at Fred Segal, per the release. “Sharing the same strive for excellence and innovation, we jumped at the idea of collaborating and hosting such a thoughtfully curated world in our world that pays homage to our rich sports history and the lifestyle it has spawned.”
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Images via Mitchell & Ness.
