LeBron James Frustrated With Latest Nike Shoes

The Swoosh’s most heavily-marketed and important current NBA player says he’s unhappy with the latest iteration of his signature kicks. LeBron James has barely worn the LeBron 11s, and blames it on the fit of the shoe. Per ESPN: “The Wall Street Journal reported Thursday that Miami Heat star LeBron James has only worn his new shoes, the LeBron 11, for two complete games this season. Sources confirmed that James has had an issue with the fit of the shoe and as a result has been mostly wearing last year’s model. On Thursday night, before the team’s game against the Chicago Bulls, James addressed the situation. ‘I just want to be able to wear them,’ James said. ‘It has been a frustrating process. But obviously, I know that Nike wants to do what’s best. They’re not going to put me out there in harm’s way. So we’re redefining the shoe to fit what’s best for my foot.’ […] ‘I could wear them, but they don’t feel as great as I want them to feel,’ James said. ‘So we’re redefining them, and I feel like this next round is going to be perfect.’ The shoe is the lowest cut James has worn, with Nike saying at its release that the idea was for James to ‘feel the court.’ … ‘The LeBron 11 is one of the most innovative Nike basketball shoes to date, and we look forward to LeBron stepping back on the court in his latest signature shoe soon,’ Nike spokesman Brian Strong said in a statement. Despite the shoe’s absence from LeBron’s feet, sales of them are up 18 percent compared to sales of James’ Nike shoe at this point last season, the Journal reported. The first colorway of the shoes hit stores in October and retail for $200.”