As reported in last week’s NYT, Snickers is unveiling a new ad campaign centered around a new “language” called Snacklish. The candy giant is starting with a boom with this highly effective 15-second spot featuring the center formerly known as Patrick Ewing — now Patrick Chewing, when translated into the playful candy vocab. Chewing’s unkempt hightop wig and the too-tight jersey are the gems of this money commercial. Enjoy!
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