With March Madness looming, adidas has gone an interesting route on their college campaign this year. The stripes took four of their players who went to the NBA straight out of high school (Kevin Garnett, Dwight Howard, Tracy McGrady and Josh Smith) and had them each do something with a different NCAA program.
You can check out the videos below and wonder about what might have been, like KG playing at UCLA, T-Mac (who’s looking out of shape in the ad) with Louisville, Dwight Howard at Kansas or Josh Smith at Pitt.
Adidas is also breaking out a new shoe for March Madness, called the Mad Clima. Quickly, some specs on the shoe from adidas:
• ClimaCool upper and midsole for 360 degree cooling and ventilation
• Inserted mesh lining provides enhanced breathability
• Custom colors and logo styles for UCLA, Kansas, Louisville
• Additional non-logo Mad Clima footwear available in multiple colors
• Full patent uppers
In addition to the sneakers, team related product is hitting stores as well in replica jerseys and t-shirts. You can also pick all of this stuff up at adi’s online store.
Finally, the giveaway. We’ve got a UCLA package for you, with shoes and a jersey signed by Kevin Garnett. Since adidas is big on the brotherhood angle, I want to hear about your all-time favorite brotherhood moment from the NCAA tourney. Leave your answers in the comments below, and we’ll leave it open through the weekend, with the post closing at midnight, Eastern time Sunday night (or Monday morning, technically).
Enjoy the vids.
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