Undrgrnd, Undrstated, Undrknown = Undrcrwn.
Tired of the punk rock, skateboard movement?
By Konate Primus
Yo that’s fresh! Oh that’s fly! Damn that’s hot! Where did you get those? Are some of the things you might hear when rocking some of Undrcrwns latest. While most of hip hop has switched over to stealing styles of pro skaters and 1980’s rock stars, Undrcrwn is keeping it funky and once again connecting hip hop and basketball. Bridging the 2 cultures that go hand in hand using the highway of fashion.
It totally makes sense if you haven’t heard of Undrcrwn before now, its probably because Undrcrwn stays away from the mainstream. Trying to maintain its self respect unlike other small clothing companies that get exposure. They started in high end fashion boutiques across the world and remain there. Exposed to only the people who sort out the most exclusive gear like the guys you’ve seen in documentaries such as Just for Kicks. There is whole other world to this fashion thing regular people don’t know about, and Undrcrwn has invaded and will soon rule that world…at least in my opinion.
I can’t get enough of their clothes; from the way it’s packaged to the clothing itself. For starters it’s Sternbot proof, “designed specifically to abide by your dress code”as stated in several items. The shoes comes in a wooden box wrapped in velvet, how gangsta is that? The shoe itself is very fly but more so an enormously comfortable sneaker. I own a pair and have yet to see anybody with them on but guys always stop me and they ask “where did you get those from?” I usually just smile and give a bogus answer because I like to be an a$$hole. But you can cop ‘em at Undrcrwn.com and several boutiques worldwide along with their abundance of t-shirts and spring jackets that showcase important dates, quotes, and events that happened in Basketball/Hip Hop history
A couple of my favorite shirts: “Practice” from the unforgettable Iverson press conference, or “East vs. West” with Biggie and Pac, making light of the East Coast-West Coast beef, the two greatest rappers ever. (Biggie is first of course.) Oh and the T-shirts come in a cereal box which only makes it more unique. I deem Undrcrwn the hottest clothing line of ‘07.
39 Responses to “Undrgrnd, Undrstated, Undrknown = Undrcrwn.”
Apr.27 at 2:01 pm
Bryant Reeves says:
“Its probably because Undrcrwn” should be “it’s…” Good article though, Undrcrwn might be the next throwback craze
Apr.27 at 2:14 pm
rob stewart says:
Undrcrwn is to expensive for a regular guy like myself. Fake throwback Jordans for $150? I might as well buy the real Jordans. That’s like Payless selling shoes for $125. This is crazy. I do like some of their t-shirts though but they cost a grip. I would spend that much for one of those SLAM cover shirts though. Where can I find those? Does anyone have a link.
Apr.27 at 2:21 pm
Lang Whitaker says:
Rob, the links is here:
http://slamonline.com/online/2007/04/the-dynasty-roc-la-slamilia/
Apr.27 at 2:22 pm
Reggie Evans says:
where’s the “Kobe Kobe Kobe & Kobe” shirt?
Apr.27 at 2:32 pm
Ryan Jones says:
I thought Undrcrwn was the hottest clothing line of ‘06.
Apr.27 at 2:37 pm
gelly says:
if undrcrwn was a person, id have sex with it
its so good, i wish i could buy everything, but i have absolutely no money
Apr.27 at 2:42 pm
rob stewart says:
I hope I’m just not the stupidest person in the world or something but I still can’t find the actual SLAM COVER shirts. I’ve went to the website and everything. Lang thanks for the link but I can’t find the SLAM shirts. Maybe I’m just having a bad day. Somebody please help.
Apr.27 at 2:43 pm
soyboy says:
i like that practice shirt too. Lol @ a “Kobe Kobe Kobe & Kobe” shirt.
Apr.27 at 3:09 pm
Zee says:
I like how the fact that they are charging 35 and upwards for a t-shirt wasnt noted Konate. These cats are trying to package this ish all fancy but im wearing the packaging.
Apr.27 at 3:10 pm
Konate says:
Ryan, i don’t know about that. L-R-G had the game on SMASH during 06 but now they are starting to fall off a lil bit.
Apr.27 at 3:12 pm
Zee says:
Im NOT wearing the packaging.
Apr.27 at 3:15 pm
Konate says:
Zee, you are paying for the exclusiveness. hey if you want to be in uniform with everyone else then you don have to buy their clothes. But this clothing line is for people who don’t wanna be sheep
Apr.27 at 3:33 pm
jbn74sb says:
It’s just a different kind of uniform, and therefore a different breed of sheep. People who don’t want to be sheep could give a crap about what other people are wearing. Anyone paying $38 for a t-shirt and $165 for a gray sweatshirt is just stupid, regardless as to how much money you have.
Apr.27 at 3:56 pm
Ryan Jones says:
Well, I was wearing Undcrwn last year, so I guess I’m even more of a trend-setter than I realized. Just when I think I couldn’t get any cooler, this happens. It’s great to be me.
Apr.27 at 4:47 pm
Max Airington says:
Don’t you still wear Zubaz?
Apr.27 at 5:35 pm
Russ Bengtson says:
Have the cows taken note of your trend-settingness? P.S. I’m still mad at myself for not getting one of those UNLV starting lineup tees when I had the chance. Anderson!
Apr.27 at 5:53 pm
Russ Bengtson says:
Wait, Zubaz are out?
Apr.27 at 6:01 pm
Max Airington says:
Unfortunately. But I still keep a pair in my fanny pack so I can be ready when they come back.
Apr.27 at 7:05 pm
Emry DowningHall says:
My fav. undrcrwn shirt is the Knicks logo with the words “King of NY” written out ….
Apr.27 at 7:11 pm
Slobodan Chutzpah says:
Yes, Undcrwn is truly for people who don’t wanna be sheep - people who don’t wanna be sheep to the tune of hundreds of bucks. Because that’s what individualism is all about: spending a shit-load of cash on something someone has deemed cool… Look, I like clothes and all, but you can get cool, individual gear for much, much less when you know where to look.
Apr.27 at 7:51 pm
T feezy says:
Yo gelly what would happened if UNdercrwn happened to be the same sex as you?
Apr.27 at 10:00 pm
ddribs says:
its expensive but worth the money in my opinion. if you only want to spend $20 on a shirt go to champs or dicks and be a chump. undr-crwn is the hot ish…been on it since ‘05 on digitalgravel.com
Apr.27 at 11:59 pm
gelly says:
undrcrwn is so good i might switch
…NWA wearing lakers jerseys with a pot leaf, # 187 etc, its genius, come on you would switch your preference for undrcrwn
Apr.28 at 2:24 am
Bizzle says:
I don’t wanna be a sheep. Let me get two jobs so I can buy some fly gear.
Apr.28 at 10:16 am
doctor j says:
pac, not biggie
Apr.28 at 2:27 pm
ddribs says:
do a little research and youll see undr-crwn is still a small company. who else makes creative ass hoops clothes like them? NOBODY. am i supposed to wear…k1x, and1, nike, who??? if you want to spend $20 try and find something even close to their shit
Apr.28 at 4:06 pm
James76ers says:
No I will never get tired of punk rock. fact
Apr.28 at 5:24 pm
konate says:
once again you simple minded people fail to realize that undrcrwn is just another optioon for those who want to be sheep, it is not the only but just another. yes there are cheaper things and yes there are some things that are equally as hot but for those who like to spend money on clothes undrcrwn is a good look . for you cheap bastard you can but the undrcrwn copcats made by UNKWEAR
Apr.28 at 5:28 pm
konate says:
some people spend their money on expensive clothes others spend it on drinks at clubs or fancy restaurants.
Apr.29 at 3:26 pm
ntnbutnet says:
that ish is ILL son
Apr.30 at 11:11 am
Zee says:
“Zee, you are paying for the exclusiveness. hey if you want to be in uniform with everyone else then you don have to buy their clothes. But this clothing line is for people who don’t wanna be sheep ” -Konate types this as he opens another box of swag from undrcrwn-
Apr.30 at 11:13 am
Zee says:
And ddribs, I love your middle school “I’m gonna be nagative because you dont wear what I wear” atitude. Now who sounds like a sheep?
Apr.30 at 7:00 pm
Reggie Evans says:
i want to be in a sheep.
May.3 at 2:47 am
ntnbutnet says:
yall trippin cuz undrcrwn is sick. just got me one of those tribe tees frm they site.
May.8 at 10:39 pm
john says:
did you see that weak ass unk bite of undr-crwn tees?
May.21 at 10:07 pm
mike says:
finally a basketball brand that is good
May.24 at 4:01 am
Richard Çranium says:
UNK is weak… Undrcrwn was all over the “dynasty” tee game for a minute. an hour. A day.
Sep.10 at 4:51 pm
bbbbbballlin says:
just found out about undrcrwn. where can i get it?
Jan.24 at 4:23 pm
jacob cook says:
yo undrcrwn is dumb as hell i ordered some stuff from there and it took 12monthes and a half