How Not To Cover A Trade
Sometimes it all goes wrong at once. Dah-dah-dah, dah-dah-dah!
ESPN famously bills themselves as “The Worldwide Leader,” which is of course why their sports business reporter just left them for CNBC.
But that’s neither here nor there. We’re here today to focus on their coverage of last night’s trade, where Tyson Chandler went from Chicago to New Orleans in exchange for JR Smith and PJ Brown. Being timely is great, and breaking news is great. But when you have an employee nation of seemingly millions, you could at least get it correct.
Instead, two things…
1) When news of the trade broke, for a while last night ESPNews had down in the corner of their screen in their “Breaking News” slot: “Chandler to CHA.” Hang on, Tyson Chandler was traded to the BETcats? No way! That’s really amazing, especially because the BETcats have been relatively quiet this summer and all.
Oh…wait…it was New Orleans? Then why would they write…oh, I get it, they just figured out the Hornets left Charlotte! Well, that was only a year ago. They are the Worldwide Leader, you know.
2) In covering the breaking news on their website, ESPN again showed their leader-ness (or whatever you call it). Here’s the picture they ran big on the front of their website:
The caption below the picture read: “Chicago’s intriguing offseason haul includes young riser J.R. Smith.”
Which is true, sure, but then, why would you run a picture of Marcus Fizer?
And you want me to get cell phone service from you guys? Don’t think so.
8 Responses to “How Not To Cover A Trade”
Jul.14 at 8:31 am
C roblin says:
ha
Jul.14 at 10:44 am
Quershi says:
Ok chill not like you never make mistakes. You’re strange in the sense that you’re always hating on them. I don’t really like everything they have, on thier site or thier prgrams but they are an interesting read (Bill Simmons, Marc Stein) and some of the journalists are actually legit and I would single handedly call Bill Simmons one of the great writers of my generation (I’m 17). I don’t care how politically incorrect that sounds but his columns are more intriguing then half the other crap I read. Furthermore, wat in God’s name is up with Scoop? not only do his columns seem repititive I remember he had an absolute HORRIBLE column a couple of weeks back that made a lot of people second guess his basketball knowledge. SLAM is sick but Lang I think you need to be more neutral on a LOT of subjects (Starbury, Hawks, Kobe)….if you were just a little less biased then you’d be even more of an amazing read. Anyway, keep it up.
Jul.20 at 7:39 pm
R3VOLUT10N says:
IDIOT…
Jul.27 at 6:14 pm
matttt says:
scoops’ articles have been so horrible for the last few months what happened… he was godly in SLAM.. but now he just sounds like a bitter fool that thinks the world is against him
Jul.29 at 5:42 pm
Justin H says:
Man I dont know about ya’ll but I think the Bulls are gonna be in the finals real soon maybe a couple of years. I mean think about it you now got Big Ben, BG7, Kirk Hinrich, Luol Deng, P.J. Brown, J.R. Smith, and the Nocioni dude. Its just a matter of time b4 they are champs again.
Oct.8 at 11:00 pm
Ferrari says:
Please… Whitaker, if you had the chance to work for ESPN you would take it in a heart beat.
Oct.18 at 9:29 pm
Missy says:
:D
Nov.15 at 9:46 pm
BETCATS says:
MAn i watched ESPN that day and when I saw Chandler to CHA i thought we sreewed ourselves