Michael Jordan was awarded $8.9 million by a federal court on Friday after he won his lawsuit against Dominick’s, a now-defunct grocery store that used his name in a meat advertisement in 2009.
Here’s the ad that ran in a commemorative issue of Sports Illustrated:
BREAKING: Jury says Safeway, Dominick's owner, has to pay Michael Jordan $8.9 MILLION for this ad in SI in 2009 pic.twitter.com/DD6O7Rt3D9
— Darren Rovell (@darrenrovell) August 22, 2015
MJ, who’s worth over a billion, plans to give the entire settlement to charity.
More from the Chicago Tribune:
The case turned on the two sides’ competing versions of how to calculate the fair market value of the ad. Jordan testified that he signs only long-term deals expected to be worth $10 million and that he would “never” have agreed to the Dominick’s ad, which compared him to a piece of meat and came with a $2-off coupon for steaks.
An expert hired by Dominick’s had calculated that a “hypothetical deal” between the two sides could have been concluded for $126,900.
